Thursday, February 12, 2009
Cessna fights back
Yesterday, aircraft company Cessna launched its PR campaign by placing an ad in the Wall Street Journal. The campaign, themed "Rise," featured an ad with a headline that stated: "Timidity didn't get you this far. Why put it in your business plan now? In today's corporate world, pity the executive who blinks."
While it'll be an uphill battle, I think it's key that Cessna is proactive. While the aircraft industry is accustomed to the rise and fall that comes with a struggling economy, the negative associate that currently is attached to the aircraft industry is due to a lack of knowledge. Cessna's campaign needs to stick with the basics and educate the general public regarding the benefits its products provide.
What are your thoughts? What does Cessna need to do to ensure a successful campaign? Do you see any potential backlash?
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